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Case Study

Transforming B2B Success - Industrial FRP Manufacturer Journey with Brand Chanakya

transforming b2b success

The Results

The impact of our efforts was transformational:

Massive Inquiries: Fibrograts consistently received over 300 inquiries per year for the past three years, representing a steady growth trajectory.

Expanded Recruitment Pool: The LinkedIn campaigns attracted over 1,000 job applications of higher quality than previous channels, enabling Fibrograts to recruit top-notch talent.

Enhanced Visibility: Fibrograts gained significant visibility on LinkedIn, allowing them to monetize their presence by participating in B2B events.

Attracted Major Players: The enhanced online presence led to inquiries from India’s top 5 business houses, positioning Fibrograts as a preferred choice in their industry.

Client Background

Fibrograts Pvt Ltd, based in Indore, is a renowned manufacturer of Industrial FRP (Fiber Reinforced Plastic) products serving the B2B sector. With a strong commitment to quality, they had been consistently generating inquiries but needed to leverage digital channels more effectively to enhance their online presence, generate higher-quality leads, and reinvigorate their recruitment efforts.

The Challenge

Fibrograts faced several challenges, including an outdated website, limited online visibility, and a desire to attract top-tier job applicants. They sought Brand Chanakya's expertise to revamp their digital strategy and maximize their online potential.

Our Approach

Website Redesign from Scratch
We began by completely overhauling Fibrograts' website, ensuring it was modern, user-friendly, and optimized for search engines. The new website served as a dynamic showcase for their FRP products, making it easy for potential customers to explore their offerings.
Intense Content Creation
Our team of content experts worked diligently to create compelling product descriptions and informative blog articles. This content not only showcased Fibrograts' expertise but also improved their search engine rankings, drawing in organic traffic.
High-Quality Link Building for SEO
To boost Fibrograts' SEO, we implemented a rigorous link-building strategy, focusing on obtaining high-quality backlinks from reputable websites in their industry. This strategy significantly improved their search engine rankings and overall online visibility.
LinkedIn Outreach Campaigns
LinkedIn, a platform rich in B2B opportunities, was a key focus. We initiated extensive outreach campaigns, connecting with industry professionals and actively participating in relevant groups. This not only expanded Fibrograts' network but also positioned them as industry leaders.
Regular Optimization on Facebook
We ensured Fibrograts maintained an active and engaging presence on Facebook, sharing industry insights and product updates. Regular optimization efforts helped increase their reach and engagement with potential customers.

If your B2B business is seeking to unlock its full digital potential, contact Brand Chanakya today. Let us tailor a strategy that will drive growth, boost visibility, and position you as an industry leader.


At Brand Chanakya, we specialize in transforming businesses like Fibrograts Pvt Ltd into digital success stories. Our comprehensive approach, from website redesign to social media management, resulted in substantial improvements in inquiries, recruitment, and industry recognition.

Grow Your Business With Brand Chanakya Today!

Your business could be our next success story. Contact us now, and together, we'll embark on a journey of digital transformation and growth!

Disclaimer: The inquires figures mentioned in this case study are based on actual results achieved for our client. Individual results may vary depending on market conditions and other factors.

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