A process of driving sales by raising awareness about online brand stores, product offerings, etc. E-Commerce marketing has two general initiatives: driving website traffic and optimizing the user experience to convert them into Buyers. Both components are crucial in the context of sales generation. Many new eCommerce store owners believe that an eye-catching, easy-to-use website and competitive pricing are more than enough. However, e-commerce websites need much more than this to stand apart from the competition.
Our Offerings For E-Commerce Marketing-
- Increasing Traffic On Website By Dedicated Social Media & Search Engine Based Marketing
- Content Marketing
- Optimizing Product Page Copy
- Relevant Blog Posts
- Keyword-driven FAQ Section On Website
INCREASING TRAFFIC ON WEBSITE BY DEDICATED SOCIAL MEDIA AND SEARCH ENGINE MARKETING
The website is of no use if it doesn’t have enough and quality traffic. So, for that various strategies are used by the experts of social media and search engines. As most of the traffic comes from these two platforms. As today’s audience is more active on social media and targeting them through paid ads or campaigns could be the best to drive quality traffic to the website. Likewise on search engines also relevant audiences can be targeted with paid ads and if related keywords are being used then it works as a cherry on the cake.
For driving traffic on social media some relevant content is posted like blog’s links, infographics, posts, videos, etc along with some interesting captions which also includes contact details, website links, and some more relevant information. For search engines “SEO” is done to increase its ranking on the search engine result pages also known as SERPs.
Content marketing is done to increase sales, which also results in the saving of cost and finding more potential customers. Content is the savior for using different marketing tactics. As your content only decides whether your given information is relevant or not. As Google crawls every single page just to make sure that the information given is of some use to those who are searching for it and will not be disappointed after visiting your website.
Content marketing also includes infographics, webpages, podcasts, videos, books or e-books, blogs, etc. When high-quality content is being used in the websites then it helps in SEO as well which further results in the increased page rank of the website, or on the keyword which was searched by the user. Paid ad content marketing is also done in which campaigns or ads are run on social media platforms or search engines.
OPTIMIZING PRODUCT PAGE COPY
In a busy schedule, you open your sales funnel for a while and get to know that many leads are waiting for you, just after the optimization of the product page. So, this is how optimization adds wonders to your business. Optimizing a page means that does it have a proper CTA (Call To Action), great pictures of your product, are those images conveying the same message that you want to say with your words or content, are those mentioned price even relevant, the products displayed are in a good manner or not and many more.
The first and foremost things that will be done for the optimization which includes the product, it’s branding, design, and copy-writing. As the product is the center of attraction of your website or business. Almost half of the online buyers trust the reviews given on the digital platforms and just by viewing some of the reviews, they will automatically build its image whether to buy or not. So, when the page is fully optimized then the trust also increases as all the things are in place including its description, CTA, social media platforms’ links, and the quality of the product.
RELEVANT BLOG POSTS
Blogs majorly contribute to the SEO (Search Engine Optimization) of the website. Because blogs include inbound links that help in more search engine traffic. When the relevant blogs are being shared on the website based on the product or service your business has then it increases sales, traffic, trust, and gets to know more about the company. While reading those blogs, if someone finds it genuinely will purchase the product or service.
When genuine and relevant blogs are being published on the website then later shared on the different social media platforms then it can do wonders such as it will drive quality traffic to the website, will increase your SEO or SERP, will help in building better customer relations, and will also position your brand as an industry leader. Maybe everyone does not love reading a big paragraph but some people are curious and love reading, so targeting those kinds of people through paid ads or campaigns will drive more sales and traffic to the website.
KEYWORD-DRIVEN FAQ SECTION ON WEBSITE
There is no content without keywords. When your business-related keywords are targeted for framing content on the website then it helps in the ranking on SERPs (Search Engine Result Pages). Having a well-maintained FAQ section on the website reflects your seriousness and dedication towards the business and this thing attracts the online customers a lot, as there is a section that is ready to solve all their queries without inquiring and too at just one place. As it drives the targeted traffic to the website.
And for that firstly keywords are being searched on the type of the product or service, then all the FAQs are collected and re-framed using those keywords, the data is analyzed and implemented accordingly, analytics are also checked regularly, and many more. Generally, FAQ pages are taken lightly but if they are properly framed and are genuine then it helps in the removal of the burden of some of the silly inquiries, and customers get all their answers at just one place.