In simple words, it can be explained as contacting people via emails. Email Marketing is not a big deal if you do it in the right way, for mass reach in the most cost-effective way email marketing is one of the best methods in which a company can opt for its Business Promotion.
Many emails are bad and directly get into the spam folder and to avoid this or make it happen less email outreach is used so that it gets to the right person and you can also expect replies from them.
We at Brand Chanakya offers various Email Marketing Services-
- Promotional Bulk Emails
- Email Automation Services
- Email Design / Draft Service
- Email Content Sequence
PROMOTIONAL BULK EMAILS
Bulk emails are used for the promotion of sales, attracting customers by giving them some amount of discounts, offers, or giveaways, and it also helps in building brand awareness. These kinds of emails are also used for the remarketing of the products or services. Using bulk emails for promotions is cheaper, faster, and is the most convenient way of reaching to the people in a very short duration. There are more chances that the mail can go to the spam folder also but avoiding some of those mistakes can send your mail to the right person in the right mailbox. And all these issues can only be resolved by the professionals as they know what exactly to include and exclude.
Hundreds and thousands of emails can be sent to the users in no time, but for that proper formatting of the text, all the contact details, and addressing the person is the main part of this process.
EMAIL AUTOMATION SERVICE
Email automation is a way of creating quality content for the emails so that it reaches the right person, with the right message at the right moment without doing a lot of work. Website analytics are added further to target the right audience according to their behavior, interest, preferences, and the sales they made. How these are used- as a quick reminder, welcome or thank you mail, OTP, etc. It helps customers know more about you and your business, encouraging them to come again and again, and many more.
Everyone wants to stay connected to their existing customers and bring new ones so that email automation is the best way. It also helps to scale the marketing tactics that you are using for a long time and it will also grow your business.
EMAIL DESIGN / DRAFT SERVICE
Sending the relevant and genuine emails to the customers has proved that there are more chances of acquiring potential customers via emails only. To stop mail from going to the spam folder the design of the mail should be accurate and on point and must include all the necessary information of your business. There is no other way of getting the brand’s recognition than any other social media platform by sending them welcome and thank you emails.
Experiments are being done by the colors, formats, headings, but once it starts giving impressive results all these things are fixed and can be changed further when and if required. Some words are restricted and if used then it will directly go to the spam folder and the chances of replying reduce itself.
EMAIL CONTENT SEQUENCE
Email’s content sequence is the major part that should be focused majorly. As by the content, only one will get to know the motive behind of yours sending the email and what they want from you. Firstly the best and the most effective tagline or headline is selected and then all those major points are involved that you want to share with them. At the end of the email of all the correct contact details are mentioned with the sign of the company (if possible). Email marketing is the connection platform of the future.