How to increase brand awareness – Brand awareness for your business is inevitable these days. If you want to increase your business and want to achieve that desired growth than you must read this blog. Through this blog, we will give you important tips to increase brand awareness and How To Increase Brand Awareness of your business.
Lets first understand what actually brand awareness is and why it is important for business growth and then How To Increase Brand Awareness? In simple words, making your customers aware of a particular business, qualities, product differentiation to an extent where you make your customer familiar to your specialty. When explained in terms of business, it is a notion of recognition. Brand recognition is cognitive progress which cannot exist without awareness.
Brand awareness helps customers to identify products, narratives to already existing brand knowledge and even colors that are similar to a certain business. Thus it is very important for the business. It serves the crucial launch pad for all marketing strategies and campaigns, in terms of driving sales it has a cumulative impact, it is five times cheaper to retain existing customers than acquire new ones.
Why Brand Awareness Is Important?
It plays a crucial role in bridging the gap as it is known to breed trust and create a tangible connection between two distinct entities. More the customers are aware of a brand mission, the more likely they are to trust in products and services. According to a study, 94% of all customers are more likely to trust a brand when it comes to full transparency. Cultivating brand awareness is an excellent way of securing a consistent position in the selected marketplace. Easier market penetration, marketers can instantly target a defined and loyal consumer base and outstanding ROI without a vastly superior product.
According to research,90% of all purchasing decisions are made subconsciously, whether shopping online or in-store.
5 Sure Shot Tips On How To Increase Brand Awareness-
If you want to recapture lost leads, increase customer loyalty, grow your business overall, want to know How To Increase Brand Awareness and want to get your brand noticed in front of new customers than increasing brand awareness is the best option. Let’s read essential techniques and tactics that get you going on amazing ideas immediately.
Using Branded Packaging-
Special branding makes the package seem like a gift. Just seeing rather another shipment and a special customized one will leave a lasting impression. Create unique boxes and design custom packaging using your logo to leave a lasting impression. Branded packaging offers an additional touchpoint to the value of your brand and customers’ experience and helps you look distinguished from others in the marketplace.
By Doing SEO Research-
What noticed majorly is the google first page! People don’t look past the first page of search results. Think about how powerful SEO is? Companies who are pitching to prospects as everybody tries to get new clients.
Initiate Your Game On Twitter-
As we all know twitter is again a big social media platform for brand awareness as it helps in publishing news and interact with customers and talk about your business.
Taking Full Advantage Of Google Adwords & Auto Ads-
Narrowing down your audience and getting your pitch can be very tricky. Paid ads are a great way to present name and website in front of the target audience.
Recently announced new Adwords auto ads help publishers to create and optimize ads. Auto ads can be automatically placed on sites and effectively target the audience by giving a greater return on investment.
Approaching Instagram Influencers To Display Your Art/Product-
Inviting influencers into your niche is an ultimate way to increase brand awareness and it definitely drives sales. As influencers have an established audience that knows and trusts him/her and when they mention your product and discuss your brand/product in their content, those mentions increase your reach and people’s awareness about your product.
Hence above were the best tips on How To Increase Brand Awareness. So do follow them properly in your own business.
Ending this blog with the conclusion–
Through this blog, one thing is clear that how much brand awareness is important to increase growth and business value and How To Increase Brand Awareness. And this is possible through constant working on digitalization and different innovative ideas. Brand Chanakya is an agency model which help you to create your brand awareness and along with this, it helps you at all stage of business development. For more details leave your queries in the comment section below or call us on 9783207700