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What is Social Media Marketing?

SMM is the abbreviation of social media marketing, meaning internet marketing via social media platforms to promote your goods and services. 


Social media marketing is a form of internet marketing using social media as a tool for the promotion of your brand.

Social Media Marketing, importance of social media marketing

What is the Need for Social Media Marketing?

India is one of the world’s largest social media markets. In 2020 over 3.6 billion people were using social media worldwide, in 2025 it is estimated to grow to 4.41 billion.
Every individual uses social media 4 hours per day. Social media marketing is the best possible manner to reach the targeted audience. It offers tremendous growth to your businesses by reaching out to customers without any geographical boundaries. Internet marketing is the fastest possible method to hit your brand name as we all are always on our digital devices using social media platforms to connect to our friends or to upload our photos, etc. It is an open 24/7 facility.

This goal of introducing yourself in the market can be achieved by a good digital marketing agency that provides the best social media services in India.

Why Social Media Marketing is important:

Cost-effective: Social media marketing is very much cost-effective as it requires no cost or minimal cost to expand your services globally. You can easily sign-up for free and use almost every social networking site.

Creating Awareness: Awareness of your brand is very crucial for your business growth because if people don’t know your brand they can’t buy your products and services. Social media platforms allow you to create good communication between your existing customers and also to reach unknown ones.

Law of average: According to Jim Rohn, “Law of averages says if you do something often enough, it will start to produce a set of results.”
If you talk to 10 people about your products and services, 1 will say yes to you. Imagine reaching billions of people from the comfort of your home with just one click.
Social media marketing allows your averages of results to increase.
And to increase your probability, you have got the most proficient social media marketing company in India, right here.

Increases web traffic: By sharing your content over social media, you allow users to go through your website for more information. The more quality content you share over social media platforms, the more traffic you can generate.

social media marketing, SMM


India has the second-largest population in the world. The scope of careers in internet marketing is enormous. According to The Economic Times, India is the 2nd largest market for youtube after the U.S. and this makes video a must for internet entrepreneurship. More than 73% of users like to spend their time watching videos over youtube. It is a great tool to upload your products and services’ information with a brief description.

There is no single person who doesn’t know about social media. In simple words, marketing is based on customer usage, when we go back to the ’90s marketing and advertising through radios were quite popular, now the digital world has taken place. Social media is a platform that provides very high ROI with very less investment. Many small-scale and medium-scale businesses rely on internet marketing. Below are discussed few platforms to launch your brand, and this can be done by experts who already know how to reach a large number of your target audience known as social media marketing agencies. You can find in the link what you are looking for, don’t forget to visit, or else you might lose a big opportunity of developing your business: The best social media marketing agency in India.
Also, keep reading the article to know more about the topic.

Few social media platforms for internet entrepreneurship are as follows:


The average engagement rate of Facebook is 0.09% per day and is the best media to connect to the users. It allows users to sign-up on-site instead of directly selling.
It helps to build trust and relationships with your customers. A brief introduction of what you do and who you are via videos, contents always catch the attention of users which helps your business to grow.
There are paid ad set-ups on Facebook to boost your advertising.


9.2% of youtube viewers are in India and is the second-most visited website after its parent company Google. People watch more than a billion hours of video on youtube every day.
In May 2019, youtube CEO Suan Wojcicki in a marketing event revealed that youtube had over 2 billion monthly active users. One can earn a handsome amount of revenue through youtube promotions.


It is found that 63% of India’s leading Instagram influencers operate in the entertainment category.
It also has a business account now, you may have noticed so many people from distinct backgrounds such as music, art, clothing are launching their services through Instagram. Learning the proper marketing strategies can boon your business.


One of the major advantages of launching yourself through quora is to provide the reader an open platform that increases the responses to your business site.


There are more than 1300 million active users on WhatsApp monthly.
It allows more privacy to the user so it can be the best platform to advertise your products and create customer relationships very closely.

There are so many other sites too like LinkedIn, Twitter, etc. All these social media platforms allow marketers to build personalized relationships with their customers and also introduce their services to a wide range of people. Nowadays, Chatbots are also helping businesses grow. A Chatbot is a service provider to the consumer. To make this tool developers use AI, NLP, and Machine Learning. A chatbot is a virtual assistant to the actual team who has the ability to learn conversation patterns and learn from previous conversations allowing itself to answer the queries more efficiently.

Today customers are always looking towards easy and quick services because of the fast pace lifestyle. Everyone is looking for services to be fulfilled in the comfort of their home. This opens up the gates for social media marketing because when a customer will know what is unique in your products and services, they will have brand loyalty. Reviews are also one of the major ways to promote your business. You can learn this under the guidance of professionals and expand your business to various parts of the world.

If you live in Udaipur and are looking for SMM Services, Brand Chanakya offers the best social media marketing in Udaipur, Rajasthan, India with proven results.

ALSO READ: Importance Of SEO (Search Engine Optimization)

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