Lead Generation is the method that includes growth in the business by attracting, converting, closing, and making them loyal customers who show a little bit of interest in the business, product, or service. And using various Channels of Online Marketing we offer sales-oriented Lead Generation to our clients. qualified leads can lead more sales into any Business and this is what a Business owner expects at the end of Marketing.
Our Offerings For Sales Oriented Lead Generation-
- General Leads
- Verified Leads
- Qualified Leads
- Walk-in Ready Leads
General leads are those which are on the top of the sales funnel. And digitalization for business owners is no less than a necessity. Everyone wants to work in their comfort zone only, and that’s why people search frequently about the products and services on a digital platform. And those who show a little bit of interest in your product or service are known as general leads.
The journey starts with the generation of relevant traffic be it on the website or any other social media site. Content marketing is the main which is done to bring relevant traffic and also by maintaining the consistency of posting relevant content on social media sites.
Verified leads are those that come through contacting them by phone, call, or by email and have a lot of chances of conversion. Later all the leads are called once again for the verification whether they have an interest or want to back out. These leads are generated by the ad campaigns on social media and search engines, by doing the SEO (Search Engine Optimization), PPC (Pay Per Click), Email, and many more.
Verified leads can also give you the results but the only thing is they have to be contacted regularly and if possible giving them some offers, discounts, or giveaways will be a great idea. By doing this their conversion rate increases.
Qualified leads vary from business to business. Or can be considered as that kind of lead whose verification is done by a phone call or by any other means. But for Brand Chanakya, only those leads are considered that show some kind of effort for buying your product or service. Or fill those relevant and genuine forms, that are given on the website for buying purposes or for contacting. We take more interest in these types of leads as they have made their mind to buy that.
Qualified leads are the most important part of the sales funnel because form this only you get to know whether the strategies you have been using to bring them in are working in the right direction or not. These mainly come from SEO and the campaigns or ads run on either social media platforms or search engines.
WALK-IN READY LEADS
Walk-in ready leads are those who are ready to give you a new business and lie at the bottom of the sales funnel. These leads search on social media platforms or search engines about the product or service they want to buy and if they are satisfied with the product or service you have then will surely end up buying those.
For walk-in ready leads, optimization is done regularly, to increase them in a huge number. SEO, content marketing, regular posting on social media sites, keeping them in contact, ads or campaigns, and many more. And there are more chances that they will visit your store, company, or organization on the same or the other day.