SEARCH ENGINE OPTIMIZATION (SEO)

SEO commonly known as Search Engine Optimization is used to increase the quality and quantity of the website and its traffic. Brand Chanakya is a well-known SEO agency in Udaipur.

SEO is used to get more visitors to your website and to achieve a sustainable better Ranking on Google, Search Engine Optimization (SEO) is the best & easy way to redirect more people on your website with affordable pricing options. Automated crawling, website optimization, keyword monitoring, and backlink analysis are what we focus on. Increase organic Google visibility, and leads for your company through customized Search Engine Optimization (SEO) programs. Custom Search Engine Optimization (SEO) includes-

  • On-Page SEO
  • Off-Page SEO
  • Local SEO
  • International SEO
  • YouTube SEO

ON-PAGE SEO

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On-page SEO is done to optimize the site or web pages to rank and earn more relevant traffic in search engines. On-page SEO includes content and HTML code of that particular page for the optimization. In simple words, it can be said that it gives your website authority, trust, including the expertise also. On-page SEO is important because it makes search engines understand your website and the content you are sharing on it, and it identifies also that the information you are sharing is relevant or not to searchers. 

For doing On-page SEO there is a requirement of a lot of things but the major part includes high-quality content, images, description, alt text, etc. E-A-T is the process that search engines like Google uses to access content, webpages, websites, and everything. 

 

 

OFF-PAGE SEO

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Off-page SEO is the technique used outside the website to improve its search engine ranking. Building links is the major part that is considered for off-page SEO. Google marks all the points when it comes to off-page as it has to decide where to rank the web page. And it is a big challenge to rank your content on the top of search results when many have the same content as you have. 

It is also important as Google’s search results are built on the factor “PageRank”, is an algorithm in which it mainly focuses on the quantity and quality of the backlinks pointing to the web page. 

 

 

 

LOCAL SEO

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Local SEO includes the process of optimizing your online presence to attract and grow business from the local searches. And these types of searches can be performed on any search engine like Google. The best example to prove how local SEO works is “Coffee Shop nearby or near me”, and the results it shows will include your locality and nearby locations. 

For this, the major focus is given to the keyword research, and those are also included where there are chances of getting some traffic. It is said that 74% of the total searches happening locally are on the phones and the chances of visiting the shop or company the same or the other day automatically increase. 

 

 

INTERNATIONAL SEO

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International SEO is the process which includes the optimization of the website for the search engines so that they can know everything like which country are you going to target and the type of language you will be using for the business. It is required when you know that most of your business’s percent is being shared by the international market. It is similar to local SEO only, where your target audience and goal changes globally. But the most important thing done here is changing the URL to the international level and according to your targeted country. 

For this website, content, all the things are being made keeping in mind the region, language, and the culture of the targeted country. 

 

 

 

YOUTUBE SEO

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After Google, Youtube is a platform where all the searches happen. From the last few decades, Youtube is growing constantly with billions of subscribers, millions of views, and uncountable videos. And there is an alternative where you can also bring your videos on the top of the search results just like the other search engine platforms. 

YouTube SEO includes the optimization of the channel, description, playlist, and the videos you have on your channel. Videos can be optimized within the youtube and outside it on the search engines. The major component included here is to use the power of your video in the form of transcripts, subtitles, and captions. 

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