Hiring a team focused on performance can either skyrocket your business—or drain your ad budget.
In today’s crowded digital landscape, countless agencies promise great ROIs. But not all are built for data-driven advertising.
This performance marketing agency checklist for 2025 helps you evaluate any provider before signing a contract—so you hire smart, scale efficiently, and avoid costly mistakes.
✅ 1. Do They Have Industry-Specific Experience?
Ask: “Have you run campaigns for my type of business before?”
Why It Matters:
A team with D2C, B2B, real estate, or healthcare experience understands your audience better and reduces wasted ad spend.
✅ 2. Can They Show Performance Case Studies?
Ask for real data: ROAS, CPL, CTR, CAC comparisons.
Red Flag:
No dashboard screenshots, no before-after numbers, or vague promises like “we boost growth.”
✅ 3. Do They Offer Full Funnel Strategy?
A good performance partner builds strategy, not just ads:
- TOFU: Awareness
- MOFU: Consideration
- BOFU: Conversion
Bonus: Ask if they handle retargeting, landing page optimization, and CRM automation too.
✅ 4. Do They Provide Custom Reporting?
Expect weekly or biweekly reports showing:
- Spend vs Results
- Creative performance
- Funnel drop-offs
- Clear next-step recommendations
Tools They Should Use:
Google Data Studio, Looker, Meta Business Suite, GA4
✅ 5. What’s Their Creative + Copy Capabilities?
Performance marketing needs scroll-stopping creatives and sharp, tested copy.
Ask to See:
- 5–10 ad samples
- Reels or videos used in campaigns
- Headline and ad copy examples
✅ 6. What’s Their Minimum Commitment?
Some providers lock you into long-term contracts.
Best Practice:
Start with a 3-month pilot phase and extend based on results.
✅ 7. Do They Understand Local Buyer Psychology?
Effective teams use audience insights to maximize performance:
- Festive or seasonal offers
- Language-based targeting
- Tailored messaging based on city size or user type
✅ 8. Ask: Who Will Be My Account Manager?
Avoid setups where:
- The sales team sounds great, but the delivery team underperforms
- Communication stops after signing the contract
Tip:
Request a direct call with your assigned account manager before onboarding.
✅ 9. Can They Integrate Tech Tools?
Look for a team that understands tech beyond just running ads:
- CRM tools (Zoho, HubSpot)
- Analytics platforms (GA4, Hotjar)
- WhatsApp API and email marketing automation
A tech-enabled team improves efficiency and long-term scalability.
✅ 10. Do They Have Transparent Billing & KPIs?
Ensure the provider clearly communicates:
- Management fee vs media spend
- Measurable KPIs (ROAS, CAC, CPL, leads)
- Weekly or monthly performance benchmarks
Frequently Asked Questions
What’s the difference between a digital agency and a performance-focused team?
How much should I budget for a performance partner?
Do I need to renew my license?
Can a freelancer do the job instead?
Should I build an in-house team or outsource?
How long before I see ROI?
📞 Final Tip: Hire Slow, Fire Fast
Choosing the right performance partner can shape your growth curve.
Use this performance marketing agency checklist to confidently compare potential providers. Choose the one aligned with your growth mindset—not just your pricing.
At Brand Chanakya, we follow this exact checklist before onboarding clients—ensuring high ROAS and long-term scale.
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