Bakery Marketing Plan
Bakery Business! Sounds too cool and Interesting?
Did you push yourself a lot to make your bakery venture a success? Sleepless Nights, Anxiety, Fear, Cash Crunch issues? What more. Hahaa, I hope now people realize how difficult it is to run a Bakery Business!
Don’t have a bakery at the most prominent and Porsche locations in your city?
Do not worry at all because that’s why exactly Digital Marketing comes into action, and share some Bakery Marketing Plan. Moreover, the world has moved online and there are multiple ways of generating sales. There are businesses whose presence is so visible that they don’t even need to care about their location!
Furthermore, heavy dependency on Online Food Delivery Partners has further helped new and small bakery business owners to scale their business to great heights!
Indeed If your marketing efforts are in the right direction, you can drive footfall or audience to your bakery instead of others! This is the actual power of marketing!
Let us have a look at a few Brilliant Bakery Marketing Plan:
1. Focus on Customer Retention
In a Bakery Business, you must focus on the retention of your customers. This should be done at the utmost priority! Well, there are a lot of tricks you can apply for this point but make sure that you offer something really good and interesting to your customers!
For Ex: If your customer is somehow not happy with your product or service, you can always provide them the same with a new, fresh or better one! Also, adding a note of Sorry would add up and somewhere make your customer emotionally attached to you. This would at least minimize the risk of losing the customer. Applying such Bakery Marketing Plan once a while is perfectly fine and you should be ready and willing to afford such small losses.
2. Providing Freebies to your Customers
You should consider freebies as a regular option in your business and today’s highly competitive world, it’s no more a choice or option!
For Ex: Offering a beautiful small cupcake along with a birthday cake order would surely be worth it and cupcakes won’t bother you too much about the costing! Instead of offering a boring or non-lucrative 5-10% Discount, this is a much better option!
Also, you can always send a Thank you card along with the birthday cards which is also not expensive at all! This could be the Best Bakery Marketing Plan.
3. Create a Facebook Event and Highlight it on Social Media
This is a very creative, economical and extremely aggressive kind of Bakery Marketing Plan.
You can easily do this by creating an Event on a particular date where you can offer something free to people like cupcakes or some other small bakery product!
Now, you name your event as “Free Cupcakes for Anyone at your Xyz Bakery”. You can add easy terms and conditions like for the first 100 pr 200 customers only! Now, the most important technique here to apply is to request people who visit your bakery to pick a selfie or group photos in your bakery and post it to social media!
The added smile on your face would add a cherry to the desert! You can request a few of them for check-ins on Facebook, reviews, and so on. This would simply create long-lasting brand awareness about your bakery and there would be plenty of reviews, check-ins, page likes, etc. Also, there would be many live images that you can post on Facebook as happy clients from time to time! Sounds pretty cool and interesting, yeah??
4. Use Google Business Listing and get yourself ranked amongst the Local SEO
Now, the most important thing for consistent sales and footfall at your bakery would be your presence on the top of the google listing when anyone nearby your bakery searched about the bakery and related terms!
For Ex: The Best Bakery in Udaipur, Top Bakeries in Udaipur, Bakeries, and Confectioners near me And so on. This can be done by verified google business listing and doing local Search Engine Optimization ( SEO ).
These Bakery Marketing Plan and techniques must be performed simultaneously to get results. You can’t just rely on one or two sources for business growth and expansion. Proper Utilization of various Digital Marketing Platforms like Social Media Marketing, Social Media Optimization, Search Engine Marketing, Search Engine Optimization would surely help you to get ahead in the long run, and then you can expect limitless and exponential growth for your bakery business.
Hence above were some of the best Bakery Marketing Plan which you can apply ASAP in your business and watch it growing.
It is a proven fact that currently, only Digital Marketing seems to be the Best Available option in the market for business growth and expansion! Still, worried about not having enough time to execute these marketing efforts? Never Mind, let us handle all the burden and we will let you hassle-free! For Affordable and Result Oriented Digital Marketing Services in Udaipur, feel free to reach us at 91-77270-81010, +91-97832-07700 or you can also visit us at www.brandchanakya.in