The true power of performance marketing lies not in theory—but in results. In this case study, we unpack how Brand Chanakya helped an Indian D2C wellness brand scale its revenue 5X in just 90 days using a precise, ROI-driven ad strategy.
If you’re running a product-based online business, this story is for you.
🏷️ Brand Background
- Industry: D2C wellness (skincare + supplements)
- Location: India (with Tier-1 and Tier-2 delivery reach)
- Sales Channels: Shopify website + WhatsApp
- Marketing Goal: Increase website sales & reduce ad wastage
Before partnering with Brand Chanakya, the brand was:
- Running scattered Meta Ads
- Getting leads but poor conversions
- Missing pixel tracking and funnel clarity
🧠 Challenges Identified
- No structured cold-warm-retargeting funnel
- High Cost-Per-Click (₹28+) with poor ROAS (1.3x)
- Low website conversion rate (0.8%)
- Zero automation in abandoned cart recovery
🚀 Strategy Implemented by Brand Chanakya
✅ Funnel Architecture
- TOFU (Top-of-Funnel): Story ads + reels targeting interests + lookalikes
- MOFU (Middle-of-Funnel): Testimonials + product benefits + FAQs
- BOFU (Bottom-of-Funnel): Dynamic product retargeting ads + discounts
✅ Platform Mix
- Meta Ads (80% budget): Instagram Story + Reels + Carousel
- Google Ads (20%): Branded search + display retargeting
✅ Tracking & Tools
- GA4 and Meta Pixel setup
- Server-side tracking enabled
- Heatmap-based landing page redesign
- WhatsApp & email automation with CRM (Zoho)
📈 Results in 90 Days
| Metric | Before | After |
| Monthly Revenue | ₹2.8 Lakhs | ₹14.6 Lakhs |
| ROAS | 1.3x | 5.1x |
| CPL | ₹134 | ₹67 |
| Conversion Rate | 0.8% | 2.4% |
| Repeat Customer Rate | 9% | 27% |
🧩 Key Learnings
- Creative fatigue is real: Refreshing creatives every 10 days increased CTR
- WhatsApp reminders (with CTA + FAQs) boosted conversions by 34%
- Product education content outperformed discounts by 22% in CTR
- Google retargeting rescued 18% of abandoned carts
🔧 Tools Used
- Meta Business Manager
- Google Ads Console
- Canva (creatives)
- Hotjar (heatmaps)
- Zoho CRM + WhatsApp API
- Razorpay for checkout optimization
Frequently Asked Questions
Is this type of growth repeatable for other D2C brands?
Yes—with a good product-market fit and willingness to test aggressively, 3X–5X growth is achievable.
What minimum ad budget is needed for similar results?
We started with ₹25K/month and scaled it based on ROAS milestones.
What if my product is niche or low ticket size?
We tailor funnels accordingly—high-frequency creatives for low AOV, more education for premium SKUs.
How long before results start showing?
Initial optimizations show within 2–3 weeks; 60–90 days give full funnel maturity.
Will this work for new D2C brands?
Yes, especially if you have at least 5–10 customer testimonials, product samples, and a working landing page.
📞 Ready to Scale Your D2C Brand?
Brand Chanakya brings deep funnel thinking, platform expertise, and a test-scale-optimize approach to D2C performance marketing in India.
Want a funnel audit or growth consultation? Let’s talk.
revenue with Brand Chanakya.