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Frequently Asked Questions
Should I sell dry fruits on my own website or Amazon?
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Run both — marketplaces for discovery, D2C for margins. New or low-budget brands should start on Amazon/Flipkart to build trust and volume, then launch a D2C website once repeat orders justify it. Most profitable dry fruit brands split revenue 60-70% marketplace and 30-40% D2C.
What are the margins on D2C vs marketplace for dry fruits?
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D2C margins are typically 25-40% higher than marketplace. On Amazon, you pay 15-22% in fees (referral + FBA + ads). On D2C, payment gateway (2%) + shipping (5-8%) = 7-10% total, giving you significantly better unit economics.
How much does it cost to build a D2C website for dry fruits?
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Shopify-based D2C store costs Rs. 50,000-2,00,000 for setup including design, development, payment integration. Monthly costs include Shopify subscription (Rs. 2,000-6,000), apps (Rs. 3,000-8,000), and marketing (variable). Total monthly fixed cost: Rs. 8,000-20,000.
Can I run both D2C and marketplace simultaneously?
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Yes, and most successful brands do. Use marketplaces for volume and discovery, D2C for margins and brand building. Key is consistent pricing (MRP should be same), differentiated bundling (exclusive combos on D2C), and unified inventory management.