SEO or Search Engine Optimization is the technique to drive users to your website by sharing some similar or exact keywords. You might know what is SEO? How does it work? Importance of SEO?
But having said there are great career opportunities in this field. Let’s throw some light over it.
First, Why to choose SEO as your demand career?
INCREASING DEMAND FOR SEO
The digital revolution affected the business world profoundly, especially in the field of digital marketing and search engine optimization which the world could not even think of, a couple of decades ago. As businesses are growing today digitally, SEO specialists are in great demand.
RECOGNITION
If you have great writing, meaning your blogs, content is too attractive or per se too good to be true then people will know you, they will know your work and then companies will offer you various job roles to use your talent as their asset.
GOOD INCOME
If you are into SEO, seeing its great demand in the market, SEO professionals can have compensation equivalent to or much higher than engineers, developers, architects, designers. All freelance sites have job opportunities in SEO and getting a great offer if you are a well-known SEO professional in India.
ADVERTISING AND MARKETING
The web has changed its method of launching the brand in the market, so marketers and advertisers need to have some knowledge of SEO to increase their marketing strategy and persuade the targeted audience.
How SEO works?
Working as an SEO professional, you will be working on two fundamentals: Developing relevant keyword-rich related content and quality backlinks for website and web pages.
For each keyword, there is a generated backlink that appears high in the index, ranked in the order of search optimization. For indexation, search engines rely on crawlers, they are said so because spiders crawl to go up, google bot crawls up any query related to the search keyword.
Instead, it is also necessary to get backlinks from multiple domains than a few. Quality backlinks give a massive boon to your rankings in a short period and provide a large amount of referral traffic. Remember, it takes time in a career in SEO to build up traffic and draw it to your webpage. It requires a lot of research, but it can be achieved.
Different job profiles as a career in SEO
SEARCH ENGINE MARKETER
Search engine optimization and search engine marketing are often confused with one job role but these are two distinct job profiles. SEM is much broader than SEO. SEM requires that you learn new skills including pay per click (PPC), advertising, and customer relationship management. While many SEM is into paid searches but you can branch into both SEM and SEO.
BUSINESS MARKETING CONSULTANT
Some search engine optimization specialists go from writing to professional speaking, leaders and marketing consultants. While this position requires that you have demonstrated your business success or someone else’s, it opens the gate to work everywhere. Working as a consultant will require you to work with the client for the betterment of his company/brand and develop better marketing or advertising strategy.
DIGITAL MARKETER
Working into a digital marketing company is a wide scope of increasing your salary and brand image through SEO. It broadens your skills. Digital marketers typically include all types of marketing including SEO, SEM, PPC, etc. This means for this job profile you must be able to develop better marketing strategies and bring forth creative work.
MARKETING ANALYST
Data analytics is a major part of search optimization and as an SEO specialist. As a marketing analyst, you have to keep a check on the initiatives and the present rate of activity on your website with the content or strategies you are applying to your business. You will have to generate a report based on this data.
CONTENT MARKETER
Content marketing is a natural step in SEO. YOu draw attention to your brand or your clients’ brand based on the content you generate for the targeted audience. For this career path, you need to develop great communication skills and become very much aware of the choice of words. You can become a content marketer for a firm or you can work as a freelancer too, depends on you.
SEO MANAGER & ENTREPRENEUR
SEO often requires a team of analysts, content writers, SEO specialists, technology experts, etc. Managers must understand search engine optimization and also search engine marketing to oversee the team and marketing strategy.
There are open opportunities for being an entrepreneur in SEO. Starting your business calls for SEO specialists. Your salary will greatly vary on your business, but when you go about SEO marketing and SEM then you increase the probability of people knowing your products and services. It’s a wider way to pull potential consumers towards your site.