Case Study

Mastering Marketplace Sales: How to Build a Profitable Niche in
12 Months

This case study highlights the journey of a growing brand in the DIY and home improvement space, focusing on products like Heat Transfer Vinyl (HTV) Rolls, Wallpapers, and Window Films. Positioned across three complementary yet diverse categories on Amazon India, the brand has managed to carve a profitable niche in a competitive market.

The client’s consistent sales throughout the year with spikes in Q2 and Q4 suggest effective seasonal targeting and promotional timing.

Key Factors to Success

Sales Trend Insights

Consistent growth is visible between April and October 2024.
Major sales spikes correspond with festive and gifting seasons (August–October).
Sales remained resilient during off-peak months like February and June, indicating a loyal customer base.

Ad Strategy Observations

The brand optimized spend during peak periods, leading to effective conversion.
Despite variable spend month-on-month, the ACOS was efficiently managed, indicating good campaign structuring.
Top-performing ads aligned well with top-selling SKUs in HTV and Wallpaper segments.

Key Growth Drivers

Category Diversification: Leveraged multiple subcategories from craft to home décor.
Effective Pricing Strategy: Balanced value and profitability with an average order value of ₹500+.
Consistent Branding & SEO Optimization: Drove organic discoverability through optimized listings.
High Impression Volume with Smart Bidding: Achieved scale with over 50 lakh impressions and smart budget use.

Our Approach

Your success story could be the next one we proudly showcase. Join our list of satisfied clients who have witnessed their sales soar to new heights. Contact us now and embark on your journey to e-commerce excellence!

Conclusion

The brand’s 2024 journey on Amazon demonstrates how strategic focus, product-market fit, and consistent execution can drive strong growth — even without a large advertising budget. Our execution strategy across product development, campaign optimization, and seasonal selling ensured that the brand stayed competitive in both scale and profitability.

With a foundation laid in 2024, the brand is well-positioned to scale further by improving creative assets, exploring international marketplaces, and launching complementary accessories or combo kits.

Grow Your Business With Brand Chanakya Today!

If you're looking to boost your e-commerce sales and achieve remarkable results like these, contact Brand Chanakya today. Our team of experts is ready to take your business to the next level.

Disclaimer: The sales figures mentioned in this case study are based on actual results achieved for our client. Individual results may vary depending on market conditions and other factors.

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Case Study

Mastering Marketplace Sales: How to Build a Profitable Niche in 12 Months

Performance Highlights (2024)

Advertising Performance (2024)

Key Factors to Success

Our Approach

Conclusion

Grow Your Business With Brand Chanakya Today!

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Mastering Marketplace Sales: How to Build a Profitable Niche in
12 Months