Impact Of Covid on Businesses & How To Deal With It

An Open Letter To Business Owners Community

An Open Letter To Business Owners Community By Mr. Ashish Sanganeria (Director, Sales: Brand Chanakya “A Leading Digital Marketing Service & Business Consultancy Agency In India”)

COVID-19, A disaster, and no management is found to be successful to manage this disaster. Every aspect of society is drastically impacted by the repercussions of this deadly disease. Although it is assumed that it is a man-made calamity, and men will find ways to get rid of it, in the meantime it is creating a huge loss to humanity and lives. People are losing lives, relatives, nears and dears, family members, friends, and many others. In a very short span of time the deadly virus has shown and created a tremendous loss to the Nation and the universe at a large. No sure remedy is still prepared as the pandemic has not given enough time and data to diagnose the nature, although the vaccines are developed to somehow control the adverse effect of the disease.

Impact of coronavirus on business

“A Sad Phase For Many Businesses is On The Way” & Its Time To Replace / Recreate Complete Business Model Or May Be The Entire Business For Many Segments.” 

 In a span of just less than two years, this disease(Covid19) has impacted twice with the name of 2nd Wave, and one never knows how many more waves are yet to come or follow. With every new wave, new strains are detected and hence impacting the social, economic, and cultural lives of people. Every class of the society may be businessmen, servicemen, entrepreneurs, freelancers or any other class who is involved in earning livelihood has made huge losses in terms of their earnings. And it may continue to happen if this kind of pandemics tends to occur in the future, which is quite obvious. 

 Not only the Lives are facing losses but businesses are also impacted heavily due to the remedial solutions of this disease. Besides Social Distancing, Regular Hand Wash, and sanitization, “Do gaj duri mask hai zaruri”, Lockdown is the most common Solution which government has found for eradication of this man-made calamity. Businesses have faced tremendous loss by facing Physical lockdowns of Cities, States, and Nation as a whole. Manufacturing Industries, Traders, Wholesalers, Retailers and all segments of business has just stuck then and there as the movement of the majority buyers got restricted. Majorly only the essential sector of lifestyle kept on moving which is the pharmaceutical industry, and secondly only those businesses survived which were present on digital platforms. This period has laid down the importance of the Digital presence of Business. 

 Now the big question is 

“When we cannot avert this physical Nationwide, Statewide, District wise or any other geographical area wise lockdowns/shutdowns, can anyone afford lockdown of business/service?” 

  • Why should your business lockdown out of any natural disaster or calamity? 
  • Why are few businesses/services surviving in these averse situations also? 
  • How did new business opportunities evolve? 

and many such questions. The simple answer to these questions is to move your business/service physically to digitally simultaneously. Moving to digital platforms gives multiple benefits to business such as cost-effective solution of branding and marketing, provides Local to Global presence, the visibility of business becomes 24 x 7 x 365, acts as a Virtual manager, quick decision making, synchronized system of operation, Sales process automation,   etc.

Every businessman should now realize the benefits of Digital Marketing Services, as it has become the need of the hour. With the change of time and technology the mindset of people is also changing and the products or services which are present on the digital platform, may be social media platforms or search engines, are in high demand. 

It has been observed time to time that with change in time and technology, the business should also adapt such changes, else it moves out of the market. And in the current scenario moving your business from Offline to online is the correct choice. As stated earlier, there are various benefits of Online Platforms (commonly known as Digital Marketing Services) for Marketing, Sales, Operations and Admin department of every business. These digital marketing services in India involve different kinds of service such as Online presence through Websites and its optimization through Search Engine Optimization, Social Media Marketing Services, Video Marketing through YouTube Channel and its optimization, etc.

Benefits of Website and SEO for Businesses

benefits of seo for business

The Best part of these digital marketing platform is reaching out and searching out the targeted potential Clients in the lowest possible budget with accuracy of result in the Widest range of geography. Presenting or showcasing of business through website opens up the potential of presence in large geographical area all the time, even during the non- working hours. When people search their needs on any Search Engine (most commonly Google) and your business is ranked on the top positions of their search, you tend to get new buyers or customers. You Website acts as a Virtual Manager when people visit it, and interact with them and generates you leads which can be followed on time and converted to Sales or service. Hence for every business, big or small must have their own website and optimized to be ranked on top searches. Brand Chanakya is known as leading & best digital marketing agency in India for Website, Social Media, SEO Etc.

Benefits of Social Media Marketing and Optimization 

 

Benefits of Social Media Marketing

This is based on Push Marketing Concept. Every business can showcase their products and service or its benefits through their social media handles and those who are interested gets connected back. Regularly posting on the handles optimizes it and following proper algorithms helps in increasing the organic followers and engagements. There are Digital Marketing agencies who are helping business to grow their digital presence and taking complete care of their social media handles. It can be the best way to hire such agencies and let them do this work for you, as they are regularly updated with the latest trends running in the market. When there cost is compared with your time cost, it comes out to be much economic and wise to hire a professional agency for this purpose.

Benefits of Video Marketing (YouTube Channels) 

Communication of your business activity or service using a Video or presentation is treated as the best method of marketing. Expression of what you deliver is much easier through video presentation as compared to audio or graphical presentation. It is clear and loud and understandable to all. It can even fetch you passive income along with your mainstream business income and the professional agencies can be hired for the best utilization and its optimization.

If you are looking to meet for SEO services with Best SEO Company In Udaipur you can contact us anytime and we are serving pan India so in case of zoom call from anywhere in India, you can contact us for Business Consultancy, Advertising Services, Digital Marketing Services.

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